Love these tips, Olof.īack in email #1 Olof told me he’s the co-founder. Onwards And, Thankfully, UpwardsĮmails 6-10 are back on track with the onboarding course. It’s not a total buzz kill but it’s an opportunity to improve, right?Īnd that’s what we’re looking for here.
MIXMAX SEQUENCES TRIAL
The other thing about Email #5 in my inbox is that it’s clearly not acknowledging that I do have a trial currently. Mixmax is using one of my favs ( Customer.io) for their onboarding emails here and Customer.io certainly has exclusion functionality. Simple tagging can take care of it and most email marketing softwares will help you make it happen. If you read my Levo email onboarding tear down, you know that I’m a big fan of getting your new customers through onboarding before hitting them with your regular emails. The 5th email I got from Mixmax was a surprising deviation.
MIXMAX SEQUENCES UPGRADE
Opportunities to upgrade (along with why I would want to do so). GIFs and screenshots to show me what it looks like. Step by step walkthrough of said feature. The Only Details That Matter Are The Littlest OnesĮmails 3 and 4 follow the same cadence as Email 2. Is there more goodness to come in the Mixmax onboarding? Speaking of “meaningful”, is your onboarding experience guiding users into actions that genuinely lead to progress in their lives, or just a better understanding of your UI? People act when they believe that doing so is aligned with their ambitions, and very few people wake up in the morning aspiring to become better “interface operators”. Samuel Hulick, founder of UserOnboard, says empowering your customers is key to bulletproofing your user onboarding: Putting the power in my hands as the reader?Īnd I’m not the only one who thinks so.
MIXMAX SEQUENCES FULL
And it gives me the exact link I need to get that full feature unlocked. See that? This email is both teaching and selling me on upgrading. With GIFs to show me what it will look like! Walking me through the very features discussed in the subject line! Oh, and the from name could say Olof from Mixmax instead of Olof Mathé (since we’re still pretty new to knowing each other here). Okay so it’s a well-written subject line. “with email tracking” – Solution to my problem! This, my friend, is a popular copywriting formula called PAS: Problem, Agitation, Solution. (Side note: I now find this feature slightly anxiety inducing so it’s not my fav but it did draw me in up front.) “Know who reads your email & when” – Well, this is one of the main reasons I signed up to Mixmax. The only thing that would have made this better is if Olof had let me know these were coming in his previous email. “Tip 1 out of 7” – I now know I’m going to get 7 tips in total, probably over the next several days.
^^^ Not to get all nitty-gritty, but… yeah let’s. Tip 1 out of 7: Know who reads your email & when with email tracking Nice touch.Ĭan you write emails for everyone? Jk, that’s my job. You’re sharing features you use every day.
MIXMAX SEQUENCES SOFTWARE
I just signed up to your software and I have a lot to do. Here’s what I love about your welcome email: So are you ready to see what really makes a difference for your brand new customers when they get your emails? This tear down is more about what works than what doesn’t. Mixmax is a freemium model and I wound up purchasing the Starter plan on annual payment last December (looking at you, last minute tax write off).Īll that said, let’s take a look at the onboarding emails I got from Mixmax:ġ newsletter style sent in the middle of the onboarding flow
In simpler terms, Mixmax helps you track your emails, see who opened what and when, store templated emails for fast replies, allow your team into your inbox, and has a handy “send later” feature I use a lot. Mixmax is, as they put it, “powerful analytics, automation, and enhancements for your outbound communications”. So I figured I’d spend a few weeks doing tear downs on software I’ve actually signed up for and use day to day. I might not be getting the full picture on some of the tear downs I’ve done to date. And it’s been pointed out that this could be impacting the emails I get from those companies. Sure, some I sign up for purely for the purpose of checking out the onboarding flow and never touch the account/software after signup. This means that I get a lot of onboarding emails in my inbox without even trying. One of the beautiful things about writing email onboarding tear downs for my very Internetty-based business is that I use a variety of software on a daily basis.
0 kommentar(er)
